Lune Ritual

Objective
Lune Ritual is a female focused wellbeing brand. They specialize in creating specialty essential oils and ritual oils. The brand is women owned and run. They needed branding and art direction.
PROCESS
The client had a very clear vision of her brand image, she wanted it female centric and celebratory! We created the logo based around the moon cycles which the female hormonal system follows, and decided we of course needed an image of a woman dancing with the moon. I illustrated the logo as well as the other female graphics and created the branding guidelines.